Sales call reviews suck.
There, I said it. You know it, I know it, and your sales team definitely knows it. If you’re even running them at all, they’re probably one of three things:
- A Highlight Reel: Everyone just gives each other high-fives. No real feedback. Zero improvement.
- A Critique Gauntlet: A manager nitpicks every mistake like they’re dissecting the Zapruder film. Reps hate it, so they don’t engage.
- A “Nothing Burger”: Everyone nods along to vague comments. “Good call.” “Maybe tighten up discovery.” And nothing changes.
Here’s the problem: Most sales teams have zero structure for feedback. It’s either too soft, too harsh, or completely pointless. You end up with reps who don’t improve, managers who waste time, and a culture where nobody cares.
I’ve been there. I’ve led sales teams where call reviews were a chore, a waste, or a dreaded punishment. But I’ve also built teams where reviews became a superpower—a time when reps actually grew, peers helped each other, and everyone leveled up.
The difference? A simple framework I call The Review Table.
What is The Review Table?The Review Table is a dead-simple call review process I created after years of trial, error, and trying not to die of boredom during feedback sessions. It’s a system that actually works because it does three things:
- Creates a clear, repeatable structure for feedback.
- Forces reps to own their performance (no spectators, just players).
- Turns feedback into action—no theory, just next steps.
Whether you’re running a fully remote team, an in-office squad, or a hybrid crew, The Review Table gives you a way to coach at scale, build true accountability, and develop reps who can coach themselves.
Let’s fix your sales call reviews for good.